Fashion Activism
A curated selection of brands that are supporting social causes now.
Photo Courtesy: @pyermoss
Designer Kerby Jean-Raymond describes the brand as an “art project” or “a timely social experiment” at times. This month the brand released the Experiment 4 sneaker in collaboration with Innocence Project, with a portion of the proceeds being donated to the nonprofit dedicated to exonerating wrongly convicted individuals within the prison system. Pyer Moss aims to use its voice to redefine fashion storytelling and generate debate and conversations around seasonal themes.
Photo Courtesy: @the.peterdo
Peter Do, one of New York’s most exciting new talents, designs modern women’s pieces with a focus in tailoring, construction, and fine textiles. The brand has been particularly supportive of the Black Lives Matter movement on Instagram since June 1st. They have been sharing resources and donated 100% of their June’s e-commerce sales proceeds to Color of Change, The Black Youth Project 100, and Black Visions Collective.
Three days ago the brand shared on Instagram a new giveaway activation to support the LGBTQIA+ community in New York.
Photo Courtesy: @chopovalowena
Emma Chopova and Laura Lowena, of the label Chopova Lowena, have created a line full of color and folklore. The brand is known to be socially-conscious for their use of recycled fabrics and deadstock materials. They are also highly vocal when it comes to social activism. In the past month they have supported several projects with donations to The Trevor Project, The Nation Bail Out, and G.L.I.T.S. All campaigns are announced via Instagram.
With unexpected fabrics avant-garde fashion label Eckhaus Latta brings always new excitement to New York and Los Angeles. Last month the duo, Mike Eckhaus and Zoe Latta, joined the Black Lives Matter movement with several donations. In support of Black Lives Matter and Pride Month all proceeds from their webshop will be donated to The GWorls Medical Fund, The Okra Project, and LGBTQ Freedom Fund. Here’s a link where you can shop and donate directly from their website: https://linktr.ee/eckhauslatta.
Photo Courtesy: @eckhaus_latta
Photo Courtesy: @gucci
On June 8th Gucci launched a new platform that aims to inspire and foster conversations around important topics in today’s world: #GucciEquilibrium. In the platform the brand has been diving into topics such as inclusion, gender identity, environment and diversity. They have been promoting and supporting diverse organizations like The National Association for the Advancement of Colored People (NAACP), Campaign Zero and Know Your Rights Camp. In collaboration with Chime for Change and The Kering Foundation, Gucci features #StandWithWomen, a campaign focused on funding nonprofit organizations that support women and girls worldwide and address gender-based violence.