#FashionFilm ‘Tierra’ by Zaavia: Connecting with Nature through Movement.

Written By We The Cool

The sustainable brand launches its latest project that seeks to reflect the connection between humans and natural elements.

Inspired by art, spirituality and nature, Zaavia was created in 2018 by Mexican designer Paloma Romero as an aim to raise awareness regarding the situation of the current textile industry (also known as the second most polluting worldwide) and to create renewable and environmentally responsible products using materials taken from nature and transform them into pieces of organic art and functional design.

Working in collaboration with artisans from the state of Guerrero, Morelos through a fair business model, Zaavia’s rhythm of production is adapted to responsible manufacture times and high quality standards. They work mainly with the palm leaf that grows in Mexico and Peru and the Ocoxal fiber which is the leaf from the Ocote pine, applying them to ancestral traditional techniques such as the rustic weaving, the fine weaving and the hand weaving.


“I started working with artisans from Chilapa, Guerrero who use a traditional weaving technique known as ‘rustic weaving’, and then, in 2019 I went to Tlapehuala in ‘Tierra Caliente’ to explore new techniques. We started working with a family that accepted to try something different and that’s how we first developed the bags of the brand. They make all the palm work in Tlapehuala and then we ship the products to Mexico City where we put together the palm pieces with the vegan leather from cactus which is developed in Guadalajara . Our pieces are 100% Mexican, renewable and environmentally responsible, using materials taken from nature and transforming them into pieces of organic art and functional design.” - Paloma Romero, founder of Zaavia.

Photo: Courtesy of Instagram @zaavia_ .

Photo: Courtesy of Instagram @zaavia_ .

Directed by Gina Velasco, Zaavia’s newest Fashion Film “Tierra” is a project that seeks to reflect the connection between humans (represented by women, which is associated with fertility and Mother Earth) and the elements, specially with earth, through dance. A ritual, a ceremony. Inspired by ancient instruments such as gongs, singing bowls, shamanic drums and rattles. An ode to our body and the ground that sustains us. 

“The inspiration came from the feminine connection we have with our Mother Earth. Our planet needs to be loved and respected more than ever. We as humans, must be more connected with everything that is.”

We The Cool
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