Men’s Fashion Week: 12 Young Brands on Our Radar
We curated a list of our favorite collections presented during the last edition of #MFW Spring-Summer 2022.
Photo via @gravalot.
Georges Wendell
A playful and cheeky Parisian clothing line born from the desire of Pierre Kaczmarek (former creator of Afterwork) of reviving the brand which originally began as a tailoring shop in the French capital. With his Spring-Summer 2022 collection, the designer invites us to escape the heat and boredom of the city through a Parisian summer trip.
TAAKK
Established in 2013 by Bunka Fashion College graduate, Takuya Morikawa, TAAKK is a Japanese brand reshaping traditional silhouettes in menswear. His vision, as well as innovative production means, have taken him to win several prices including Best New Designer by the Tokyo Fashion Awards (2014 and 2017), the Fashion Prize of Tokyo (2019) and the Japan Apparel Fashion Industry Council (JAFI).
Mr. Saturday
“Experiences for those looking for something different: it creates garments for today’s royalty.” This is how Joey Gollish, the creative mind behind Mr. Saturday would define this post-traditional luxury brand that traces links between subcultures and established norms.
Gravalot
Debuting at Paris Fashion Week Menswear, designer Onye Anuna launches his #SS22 collection through a film that merges his stay in Nigeria —place where he lived at the beginning of the pandemic and produced the last collection— and the final result carried by barefoot models walking around a parking garage in London.
Fumito Ganryu
After decades of working with big names such as Comme des Garçons and Junya Watanabe, Japanese designer Fumito Ganryu consolidated his eponymous brand into a fashion line that blends streetwear and workwear, nature with urban and casual wear with attention-to-detail.
Lazoschmidl
Awarded with the Innovation Prize 2016 by Swedish Fashion Council and under the creative direction of German-Swedish duo Andreas Schmidl and Josef Lazo, Lazoschmidl is a conceptual, non-binary menswear and womenswear that merges fashion and literature by developing each collection from writing.
Uniforme
For their graduation collection at Paris-based Studio Berçot Fashion School, co-founders Hugues Fauchard and Rémi Bats presented a collection showing menswear on women which later on, gave birth to Uniforme: a brand portraying the modern mindset and lifestyle behind its creators.
Yoshiokubo
After graduating from the Philadelphia University’s school of Textile & Science (2000) and working for Haute Couture designer Robert Danes, Kubo Yoshio came back to Japan to create his own brand focusing in high-quality patterns and fine sewing techniques.
System Studios
Started as a womenswear line in 1990, incorporating its menswear collection almost two decades after. In 2019, SYSTEM STUDIOS was launched with elevated modernity and sophisticated touch, injecting emotional vision and authenticity.
Jan-Jan Van Essche
Van Essche’s creative process consists in the study of different ethnocultural origins that are subsequently interpreted through the designer’s individual pattern language. By removing all possible seams and minimizing the details and cultural connotations and maximizing the comfort for the wearer, the brand proposes an experience that work from the within.
Davi Paris
Born in 2019 as a brand focused in artistic prints developed for a collection of men’s shirts, trousers, and accessories, under the direction of Davide Marello.
Alled Martinez
Born as a knitwear brand that intends to challenge the audience on what the limits of traditional knitwear are, creating a collection where every item is knitted, but also exploring different eras, different materials and new shapes that are more relevant to today’s landscape.