Edénique de Beaumont: Reinventing the Candleholder
We The Cool: Edénique, tell us about you and your world.
Edénique de Beaumont: My name is Edénique de Beaumont, and since 2016, I’ve been Edénique Floral Design’s owner, a studio focused on flower design, set design, and creating art pieces. Officially, I have been active in the floral world for 25 years, but it’s only in the past two years that I’ve been able to combine all my passions, such as flowers, fashion, art, design, and architecture. It remains a significant challenge for me to continuously surprise my clients with my designs. As long as I can keep doing this, I’ll be the happiest person!
WTC: You mentioned discovering your passion for floristry during middle school. What was it about working at the local floristry that made you realize this was the path you wanted to take?
EB: After graduating from high school, I applied to the art academy in Maastricht. During the interview, they asked me about my interests, and besides art, fashion, design, and architecture, I mentioned with a smile: flowers. This was literally the moment for me that I realized my passion for flowers. Until then, it had been nothing more than a side job for me. But after that moment, I knew this could be my future. I decided to pursue a specialized course to learn more about the profession and master all the unique techniques, and here we are after more than 20 years, still loving my job every day.
WTC: You are reinventing the candle holder. Can you tell us a little more about how you came to these designs? What is the inspiration behind the candle holders?
EB: I am always working on new creations/techniques, and my mind never stands still. After so many years of working with flowers, it’s becoming increasingly difficult to give it a fresh twist, so I started thinking on a larger scale. As long as it relates to design/styling, it piques my interest, and ideas come naturally. The first idea for the candelabras came from working with fabric bows. A timeless form, 'the bow', but how could you create something new with it? I’m not sure exactly where the idea came from, except that I remember seeing the bow candelabra in my mind when I was in bed at night. The next day, I immediately started experimenting, and I had the feeling this could turn out to be something beautiful. That it is now being seen worldwide, I could never have expected!
When a dear friend and colleague, Lotte Groosman (With Lotte), asked me to design something with golf balls for her husband's birthday, it was then that the idea clicked. You can use endless materials to create a unique candle holder. From that point on, the ideas started to flow, and the pasta, croissant, and carrot candelabras were the next objects to follow.
WTC: How do you stay ahead of floral design trends, and where do you find inspiration for new, innovative ideas?
EB: The inspiration for my designs often comes from the world of design, the fashion industry, a beautiful building on the street, or everyday life. Besides this, we are all influenced by the abundance of information on social media, but the challenge is to put your own unique spin on it. As an example, I like to take the bows on candle holders. Of course, bows are a timeless product and have been seen in fashion for years, but I had never seen them on a candle holder. I couldn’t wait to test it out, and that’s how it all started a few years ago. I never expected it to become a big trend in the wedding world, but I’m certainly very proud of it.
WTC: What have been some of the most surprising or exciting cultural influences for you?
EB: Craftsmanship during a trip to Asia! I came across some stunning designs made from delicate, handmade strings of tiny flowers. One unforgettable moment happened at the flower market in Bangkok. I watched a man watering flowers in a completely unusual way—he poured water directly onto the blossoms from above, without even touching the stems or placing them in a vase. I couldn’t help but laugh at the sight of it.
WTC: Edénique Floral Design is now a successful business. What were some of the key decisions or moments that helped you establish and grow your brand?
EB: Doing the things you love the most. Of course, when you start your own business, you take every job you can get, even if it's not completely your own style. But during the years I have learned to make decisions by heart and listen to my own feelings. When I get excited and my brain starts working I know this is the perfect client/ job for me.
WTC: What has been the most memorable/exciting project you’ve worked on so far?
EB: It's hard to pinpoint one specific project, as it's the process itself that excites me the most. The thrill of experimenting with materials, discovering unexpected shapes, and using things in entirely new ways—it’s these moments of exploration that fuel me with energy and inspiration.
WTC: Our current issue is about resilience. How would you say that flowers exemplify resilience and adaptability?
EB: Flowers are a perfect example of resilience and adaptability—they bloom and thrive in a range of conditions, overcoming challenges with grace. They often flourish in unexpected environments, despite adversity. How do you see parallels between the resilience of flowers and overcoming obstacles in your own life or career? Just as flowers can grow in the most unlikely circumstances, we too can find strength in the face of challenges. Though tough situations can feel like obstacles, they often push us to adapt, learn, and discover strengths we didn’t know we had.
WTC: Has there been a time when a project pushed you to your limits? How did you navigate that challenge, and what did you learn from it?
EB: Over time, you learn to deal with certain situations. When faced with a challenge in realizing a project, you try to anticipate everything in advance. During a site visit, you scan the entire situation so you know exactly which options are possible and which are not. Through this preparation, you can present the decoration options to the client from the very beginning. This helps prevent situations you would rather not experience. And you prevent disappointment for the client.
WTC: As a designer, what advice would you offer to others who may feel like they’re struggling or facing setbacks in their creative journey? How can they stay resilient in their craft?
EB: I would tell them to embrace the setbacks as part of the process. Creativity isn't always linear, and moments of struggle often lead to the most unexpected thoughts. It’s important to stay curious, keep experimenting, and follow your own thoughts. Also, don’t be afraid to seek inspiration from outside your usual sources—it can help and spark fresh ideas.
WTC: What are some exciting projects you have lined up for 2025?
EB: We were recently contacted by a major brand, and I won’t lie—it’s incredibly exciting. I’m also really looking forward to returning to Italy. I’m a huge fan of the country, with its stunning architecture and timeless sense of style. But what really excites me is the opportunity to work in such unique and special buildings, creating unforgettable moments for all the wonderful couples.